Thứ Năm, 24 tháng 6, 2010

Mobile is the cherry on top of Dairy Queen's marketing

Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet. Dairy Queen’s first mobile campaign, which ran in March, saw an average click-through rate of 22%. This campaign [...]

Xem đầy đủ bài viết tại http://vietiep.wordpress.com/2009/05/08/mobile-is-the-cherry-on-top-of-dairy-queens-marketing

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