Thứ Ba, 13 tháng 4, 2010

HOW TO BUILD A STRONG BRAND? Tuesday, 27 April 2010


CFVG Hanoi Round-Table: HOW TO BUILD A STRONG BRAND? Tuesday, 27 April 2010


Tuesday, 27 April 2010 – HILTON HANOI OPERA, 1 Le Thanh Tong St.


In October 2010, CFVG is launching in Hanoi its MMSS (Master in Marketing, Sales & Services) programme, awarded by ESCP Europe & IAE Paris Panthéon-Sorbonne University.

The MMSS programme is already a nice success in HCMC and two intakes (i.e. around 60 alumni) have graduated yet.


On that occasion, CFVG will organize on April, 27, from 3 pm to 5 pm, at Hilton Hanoi Opera a round-table conference


HOW TO BUILD A STRONG BRAND?


Branding issue is a real challenge for current companies so as to better compete on a globalized market.

Three speakers will share their insights about this topical issue:



  • Pr. Dr. Christian Michon, MMSS Scientific director and Professor at ESCP Europe (Paris)

  • Mr. Nguyen Duc Vinh, Chief Executive Officer, TechcomBank (Hanoi)

  • Mr. Philippe Martin, General Director, Media Post (HCMC)


The conference, in English, will stress on the importance of developing a strong brand, enlighted by the points of view of professionals. The moderator will be Mrs Pham Thi Bich Thuy, General Manager of VN Unique.


The audience will be invited to offer comments and participate in an open Q&A session with the guests. To conclude, coffee & tea will be served so as professionals can keep on discussing and networking.


We hope that many marketing executives from Vietnamese and foreign companies will take the opportunity to share with us their opinion.


Feel free to contact our team if there is any further information you require.


Time

2.30 pm – 3 pm: Registration

3 pm – 4.45 pm: Presentation, Q&A session followed by a coffee/tea service

Location: Hilton Hanoi Opera, 1 Le Thanh Tong St.

Free entrance


Please register with CFVG

Tel: (04) 3869 10 66 Fax: (04) 3869 17 93 Emails: lboureaud@cfvg.org / thuphuong@cfvg.org




Filed under: PR: Branding

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